Surprise Yourself

Lightlife are the plant-based pioneers and for over 40 years have been making high quality meat alternatives. This year they introduced a new product, the Lightlife Burger. This burger is part of the recent trend of products that replicate the flavour and texture of real beef but are made from 100% plant based protein. This May we helped them launch the Surprise Yourself Campaign - a campaign based around the common idea that plant-based options are boring and bland. This campaign challenges consumers to take a chance worth tasting and surprise themselves with the new kind of plant-based protein.